Privacy Policy

1. Introduction

Welcome to Singapore Wildlife Parks ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and book tickets for Singapore Zoo, Night Safari, Bird Paradise, and River Wonders.

By using our website, you consent to the data practices described in this policy. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

• Book tickets or make purchases
• Subscribe to our newsletter
• Contact us with inquiries
• Participate in surveys or promotions

This information may include:

• Name and contact details (email address, phone number)
• Billing and payment information
• Booking preferences and history
• Communication preferences

2.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device, including:

• IP address and location data
• Browser type and version
• Operating system
• Referring website addresses
• Pages viewed and time spent on pages
• Click-through rates and navigation patterns

2.3 Google Analytics and Google Ads

We use Google Analytics and Google Ads to track website performance and deliver targeted advertising. These services collect information including:

• Demographics and interests data
• Website interaction data
• Conversion tracking information
• Remarketing data for advertising purposes

3. How We Use Your Information

We use the information we collect to:

• Process your ticket bookings and payments
• Send booking confirmations and updates
• Improve our website and user experience
• Personalize your experience and deliver targeted content
• Send promotional communications (with your consent)
• Monitor and analyze usage patterns and trends
• Prevent fraudulent transactions and protect security
• Comply with legal obligations
• Deliver targeted advertising through Google Ads

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and hold certain information. For detailed information about our cookie usage, please refer to our Cookie Policy.

Types of cookies we use include:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand how visitors use our site
• Marketing Cookies: Used to deliver relevant advertisements
• Preference Cookies: Remember your settings and preferences

5. Third-Party Services

We may share your information with third-party service providers including:

• Google: For analytics, advertising, and conversion tracking
• Payment Processors: To process secure transactions
• Email Service Providers: To send communications
• Booking System Providers: To manage reservations

These providers are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. However, no method of transmission over the Internet or electronic storage is 100% secure.

7. Your Rights and Choices

You have the right to:

• Access: Request copies of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-Out: Opt-out of marketing communications
• Cookie Preferences: Manage your cookie preferences
• Google Ads Opt-Out: Visit Google Ads Settings

8. Children's Privacy

Our website is not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries other than Singapore. These countries may have data protection laws that are different from the laws of Singapore. We ensure appropriate safeguards are in place for such transfers.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

12. Singapore Privacy Laws

This Privacy Policy is governed by the Personal Data Protection Act (PDPA) of Singapore. We comply with all applicable requirements of the PDPA in our collection, use, and disclosure of personal data.